By using AKOU’s platform Drivers for Change were able to understand the social impact of their programme delivery, while allowing their participants to monitor and measure their own social value.
Client:
Drivers for Change
Partners:
Pricewaterhouse Coopers
British Council
Services:
Social Value
Network Mapping
Impact Measurement
Drivers for Change ran its first programme in summer 2018. 80 young changemakers were taken on an 11 day journey across the UK to meet inspiring role models, witness projects in action and connect with global and community leaders.
A network based on social value
Focusing on place based change, the journey encouraged participants to exchange ideas and skills and to support each other in order to fulfil their potential. In doing so it set out to create a network of dynamic and diverse drivers for change.
Read our blog to find out more about the story behind Drivers for Change.
The programme presented a challenge. How could the impact of it be demonstrated and quantified? We provided the Drivers for Change team and participants with a platform that would help them to track the growth and development of each individual, the connections they made and the influence they had on others.
A simple process for capturing social impact
Working with Drivers for Change and PwC’s Social Impact team, we collectively established what should be measured over the course of the journey. A series of short evaluation surveys were conducted through the AKOU platform. But the main focus of the platform was the ability for each participant to track the relationships they built and assign the value that these connections added to their personal and professional development.
AKOU gave a way to demonstrate our impact
We wanted to better understand the social capital that our program generated for the young people that participated. We wanted better intelligence and data on the types of relationships that participants developed over the course of our program. The AKOU app gave us the ability to track this and demonstrate to our supporters the kind of impact that Drivers for Change had on all those that were involved.
Proving with data
AKOU has given me a real confidence boost - so thank you. I guess, in some way, I had always known I had it in me but it just took the data to prove it.
A great experience with AKOU
Working with the AKOU team was a great experience, alongside offering us unique tech support they treated the project with the utmost enthusiasm and passion. They have a great way of working with each person that engages with their product, they genuinely care about relationship building and giving insights that help an individual to develop the best possible version of themselves.
The AKOU platform provided real-time insights over the course of the journey. Participants could see how their network was growing each day. The platform gave a picture of the social value created day-by-day. Offering insight into the qualities that had helped individuals bond together. As a follow up to the journey we provided each user with an in-depth impact report, collecting together all findings and insights gathered.
Benefits for users
The participants were able to more fully understand the impact that they had on other people, giving a tangible measure of their value to each other. Drivers for Change have been able to use the data, findings and insights to report more fully (to funders and stakeholders) on the impact that the journey had.
For AKOU, the biggest outcome relating to the use of the platform was the self-confidence it gave many who used it. The data and insights inspired and encouraged people to reach out and connect to new people.
cities visited in 11 days
connections mapped
rated their new connections as being on the same wavelength
of bonds created were associated to their connection's humour
The AKOU platform allows users to map out relevant connections and relationships, giving an individual an overview of their social network.
By allowing users to add location data and value data to each relationship they can see how each individual in their network brings value and vice versa. This gives each user an understanding of their own social impact and social value.
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