The engagement process
OPDC needed to engage with, and better understand, the businesses operating in Park Royal. They lacked up-to-date data and needed greater insight into the needs and future plans of the business community. Together, the AKOU and OPDC engagement teams mapped the existing businesses using AKOU’s engagement platform.
Business, location and engagement data was collected in under a month from over 1,300 businesses. It is potentially one of the largest live digital mapping exercises carried out by a local authority in London.
Providing an updated picture
OPDC now has an up-to-date picture of the area they are serving and working to improve. As a result, they also understand the most pressing concerns and issues faced by local businesses.