We created a set of reports that gave an overview of each city. Our findings provided a picture of current renters in both Birmingham and Leicester. Giving Longharbour a greater idea of how their target market work, rest and play.
Understanding build to rent customers
We explored where they currently rent, what they want and need from their housing, where they work and what their interests are. Helping Longharbour to better understand the needs, drivers and desires of their ideal customers.